Our Privacy Policy

This privacy policy sets out how Swallowfields uses and protects any information that you give to Swallowfields when you use this website.

Swallowfields is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy. This policy was last reviewed on 1.8.2018 and complies with the latest European General Data Protection Regulation (GDPR).

By using our website, you will be asked to consent that you agree, that we may collect and use your personal information. You may also withdraw that consent at any time.  Our website will typically collect the type of personal information mentioned below from and about you, when you visit or browse our website accommodation, events, photographs, videos, locations and other website material, products and/or services and when you make an enquiry, booking or reservation with us or subscribe to any of our newsletters, marketing, updates or other material or media from us.

1. The type of Personal Information which we may gather from or about you

Each time you visit, browse or use our website, we collect some or all the following information either directly from your own disclosure or through our website software:

  • your IP address, browser type and location, unique device identifiers, language preference, the date, time and frequency of your visits, which pages you viewed and for how long and if you clicked, copied or downloaded any material, and similar information from your general online use and preferences, gathered using cookies and similar technologies
  • any accommodation, events, photographs, videos, locations and other website content, material, products and/or services which you either viewed, used, copied, downloaded or clicked a link to access or about which you made an enquiry, booking or reservation at any time
  • your acceptance (or otherwise) to receive any publications, newsletters, marketing, updates or other material or media from us or any of our providers or other services
  • your consent (or otherwise) to this Privacy Policy and your agreement to our Terms and Conditions
  • if you are buying/paying online, we and/or our 3rd party secure payment provider will need your first and last name, your credit/debit card or other payment details, card billing address, including street name, city or town, a telephone number and an email address, which may be personal or business. Please note that only our 3rd party secure payment provider will have your card number to process your payment, we do not see or have access to that number, but we do have access to the other data you provide.
  • if we need to verify your age and/or identity for any reason (for example, payment verification, fraud prevention or dispute resolution) we may also ask you for your age (only to confirm that you are of legal age to contract), passport/ID/Visa/driver’s licence (these documents will also have your place of birth, gender, nationality and a facial image of you), your national insurance number, or any other identifier if required for identifying you as a specific individual.

You can access your personal details at any time, ask us to update the information we hold or to delete it altogether.

2. Communicating with you

Each time you make an enquiry, booking or reservation with us or subscribe to any of our publications, newsletters, marketing, updates or other material or media from us or any of our providers or other services, we will send you an email replying to your enquiry or confirming your booking, reservation or subscription.

3. How your Personal Information is used by us

We also need to use your personal information for the purposes specified, as well as:

● to respond to your enquiries, bookings, reservations, subscriptions, payments and to and answer your queries, comments or complaints.

● to operate our website professionally, efficiently and legally and ensure its security (as well as your security); and for maintenance, upgrade and enhancement.

● for business and statistical analysis by our own staff and professional advisors.

● to provide you with information on updates, marketing, promotions, events, new accommodation, and other material which you have consented/subscribed to or otherwise may expect from us as part of our general offering.

4. How long we will keep your Personal Information

We will only keep your personal information for as long as is necessary for the purposes for which it was gathered, given voluntarily by you, is publicly available or was otherwise processed as specified in this policy document. In certain circumstances, we may store it for a longer period if so required for example, by applicable laws, regulators and payment protection.

5. Personal Information shared with Third Parties

We will not sell, rent or otherwise disclose your personal information to any third party without your consent except in the following circumstances:

Where we use or partner with trusted third-party providers to provide services for us, including, for example, processing of debit/credit card payments, to manage and store your bookings or reservations as well as sending out our marketing newsletters or other material.

6. Your rights over your Personal Information

You have the right to:

● Access your personal information that we have about you and to have us correct, update, restrict, anonymise, block or have us delete it (unless we are legally obliged to keep it).

● Withdraw your consent at any time to all or any service for example, remove your name from marketing material.

● Request us to send you a copy, free of charge, of your personal information that we have about you.

● Make any complaint by contacting us at hello@swallowfields.co.uk if you do not believe that we have handled your personal information correctly or have another complaint.

7. Links

Our website contains hyperlinks to other websites owned and operated by independent third parties. Please note that we are not responsible for the privacy practices of such other third-party websites and advise you to read the privacy statements of each website you visit which collects your personal information. Your use of such third-party websites is at your own risk.

If you have any questions about our Privacy Policy, please contact us at hello@swallowfields.co.uk


    Malvern has long been associated with healthy living, ever since it originated as a spa town. Many benefits have been linked to its spring water, as well as people. Charles Darwin, Queen Victoria and Florence Nightingale are all said to have enjoyed its therapeutic qualities.

    It’s a legacy that’s lived right on to this day and one we wholeheartedly embrace. Not only are we fortunate to be nestled at the foot of the Malvern Hills, we live and breathe nature and its many benefits.

    There’s no pounding the treadmill at Swallowfields, just beautiful walks with wonderful vistas provided by nature. Come visit our retreat and enhance your wellbeing in the best way for you, from reading a book and taking naps in your own hammock to cooking on a campfire and enjoying spa treatments. Our world awaits you…

    Learn more

    Nothing beats a great family break! When you laugh so much your sides hurt and enjoy yourself so much, you’re thinking, talking (and giggling) about it for many weeks to come.

    Swallowfields is geared up for families. You’ll find that all of our safari lodges, which easily sleep six people, are located on a child-friendly site. There are also plenty of things for the whole family to see and do too.

    Take a wander in our lovely wildflower meadow, toast marshmallows on the camp fire, explore the Malvern Hills and beyond and check out our Adventure Castle and Nature Hideout! You can even bring the dog too!

    Learn more

    You just bring yourself, we’ll point you in the direction of the action! And there’s lots of it!

    Maybe you want to challenge yourself and try something different, like paddleboarding or kayaking, or perhaps you want to practice your favourite hobby, such as mountain biking or hiking?

    There are lots of things to do all around Swallowfields and, when you’re back at your lodge, there’s a relaxing hot tub waiting for you.

    Learn more

    We’re animal-lovers here at Swallowfields and we understand that your dog is a big part of your family, so why leave them behind?

    They’ll be right at home in our pet-friendly safari lodges. There’s oodles of room for them, their bed, bowls and fave toy! All that we ask, is that you keep them on a lead when walking around on-site and don’t leave them unattended.

    For just £25 per dog, per stay*, you can make sure the entire family get their hands (and paws) on our wonderful glamping experience! Oh, and don’t forget to ask us about our complimentary doggie essentials pack too!

    * Maximum of two dogs per lodge

    Learn more